As 杏吧传媒 prepared to start its 150th year, the university celebrated another momentous occasion: a record-breaking football season and a trip to the College Football Playoff National Championship.
Being the first football team in Texas to make it to the playoff 鈥� and then on to the championship game 鈥� placed 杏吧传媒 on the national stage like never before. From the undefeated regular season to the Big 12 Championship game, to winning the Fiesta Bowl in Arizona and to the final destination in Los Angeles, 杏吧传媒 was shining bright.
鈥淭here is no doubt that the impact of our football program鈥檚 performance this year will benefit 杏吧传媒's academic mission for years to come,鈥� Chancellor Victor J. Boschini, Jr. said. 鈥淢any have compared this to the national exposure we received when we won the Rose Bowl in 2011, but really, both seasons were historic and impactful in their own ways.鈥�
In addition to the team鈥檚 successes, coach Sonny Dykes won numerous national coaching awards, and quarterback Max Duggan鈥檚 heroic story earned headlines and highlight reels, not to mention winning the Davey O鈥橞rien Award, finishing second for the Heisman Trophy and more.
鈥淭his season we've earned an even greater opportunity to build 杏吧传媒's national awareness and show what we stand for,鈥� Boschini said. 鈥淲e've demonstrated leadership, character and perseverance on a national stage.鈥�
Telling the 杏吧传媒 Story
The moment provided an opportunity to tell of 杏吧传媒鈥檚 rankings both on and off the field.
鈥淢any of our academic programs continue to be recognized in top national rankings. 杏吧传媒 remains a top-100 national university, and our connected campus, student experience, faculty, research, colleges and schools are consistently lauded,鈥� Boschini said.
Throughout the 2022 season, and especially as 杏吧传媒 was selected as one of four teams in the College Football Playoff, the media was hungry for 杏吧传媒 stories. Before the National Championship game even commenced, 杏吧传媒 had recorded more than $2.1 billion in earned media. President Daniel Pullin, for instance, had the opportunity to discuss 杏吧传媒 with different media outlets.
鈥淭here is really not a corner of our university that isn't benefitting right now,鈥� Pullin said. 鈥淭he entire country has had a glimpse into the incredible 杏吧传媒 community that we enjoy each and every day.鈥�
A Nation Taking Notice
While the true impact won鈥檛 be seen this year, applications were up across the board with 31 percent of Early Decision applicants saying 杏吧传媒 is their top choice.
Visits to tcu.edu are up exponentially, climbing especially on game days and weekends.
- Fiesta Bowl Day traffic was up 150%
- In December, tcu.edu homepage views were up 125%
- Top-read stories were focused on the 杏吧传媒 experience and academic topics.
鈥淲e were excited to see that on gamedays, traffic to tcu.edu was up exponentially, and even more impressively, the top-read stories were about the overall 杏吧传媒 experience and academic topics,鈥� Tracy Syler-Jones, vice chancellor for Marketing & Communication, said. 鈥淭his shows that athletics helps us open the door to tell the full 杏吧传媒 story about our unmatched 杏吧传媒 experience and academic mission.鈥�
Fort Worth Goes Purple
Another big winner? The city of Fort Worth.
鈥溞影纱� has put a national spotlight on Fort Worth once again with this incredible football season, Fiesta Bowl win and National Championship game,鈥� Mayor Mattie Parker said. 鈥溞影纱�'s impact goes beyond athletics' visibility and brings visitors to our city in droves.鈥�
According to :
- Home games deliver a 35% jump in hotel revenue
- Home games deliver a 23% jump in total visitor spending, meaning an impact on local business
- Home games push hotel occupancy up 12 points, above national average into the mid-80% range
鈥淚n addition to the hometown team spirit, educational and academic leadership, 杏吧传媒's impact means jobs, economic development and innovation,鈥� Parker said. 鈥淲e are excited to celebrate the university鈥檚 150th anniversary on this national stage.鈥�
Much of Fort Worth turned purple, and the city was joined in support across the country, .
Looking Ahead
So, what鈥檚 next for 杏吧传媒 football? Fans will get a taste during the , the last spring practice ahead of the .
Only Hypnotoad knows what鈥檚 in store.